Interim CEO / CRO / Commercial Leader | Revenue Turnaround, SaaS Growth & Fractional Leadership
This executive brings a strong blend of commercial leadership, strategic clarity and hands-on execution, developed across leadership roles including CEO and CRO within technology businesses. They are particularly effective in founder-led and investor-backed environments where commercial performance has plateaued or requires rapid course correction. Their approach focuses on simplifying complex commercial challenges and translating them into clear, actionable plans that deliver measurable results quickly.
They have extensive experience working with VC and private equity-backed businesses, supporting both early-stage scale-ups and more mature organisations facing growth challenges. Their work typically involves diagnosing gaps in product-market fit, strengthening pipeline and forecasting processes, and improving sales execution across teams and leadership structures.
Well suited to interim CRO, fractional commercial leadership or revenue turnaround assignments, they bring a pragmatic, execution-focused approach that delivers rapid clarity and tangible commercial outcomes. Their ability to quickly identify and address the root causes of underperformance makes them particularly valuable in time-sensitive and high-pressure growth environments.
Delivered structured revenue recovery programmes across VC and PE-backed businesses, identifying root causes of underperformance and implementing targeted commercial interventions within 30–90 day windows.
Reduced churn and improved customer retention through refined ICP definition, messaging alignment and improved commercial execution.
Built leading indicator frameworks to improve visibility of pipeline health and identify risks earlier in the sales cycle.
Supported founders and leadership teams in making decision-ready strategic choices around pricing, positioning and go-to-market execution.
About the Candidate
This interim executive is a highly experienced commercial leader and former CEO operating at CRO level, with over 20 years of experience supporting technology businesses through stalled growth, revenue volatility and leadership gaps. They are particularly effective in fractional or part-time engagements, typically working closely with founders and boards to rapidly diagnose commercial issues and implement focused, high-impact interventions. Their experience spans SaaS, AI-enabled products and data-driven businesses, with a strong emphasis on aligning product-market fit with scalable go-to-market execution.
They excel in situations where pipeline credibility is weak, growth has stalled or revenue performance is inconsistent. Their expertise includes diagnosing root causes of commercial underperformance, rebuilding forecasting discipline, refining value propositions, improving pricing models and resetting sales cadence and accountability. Known for hands-on execution, they often take direct ownership of key deals and strategic accounts while building the internal capability needed for sustained growth.