Fractional Sales Director / Interim Commercial Leader | B2B SaaS, GTM Execution & Revenue Growth
This executive brings deep experience in sales leadership, commercial execution and revenue operations across B2B growth environments. Their career spans fractional sales leadership, VP Sales roles and founder-led recruitment businesses, giving them a practical understanding of how to create revenue momentum in organisations that need both strategy and hands-on delivery. They are particularly strong in high-value, multi-stakeholder sales where consultative discovery, proposition clarity and disciplined follow-up are critical to conversion.
Their private equity and investor-backed exposure includes building the sales function of a post-Series A SaaS business, introducing sales discipline, CRM infrastructure, forecasting rigour and scalable sales processes. They have also supported early-stage and founder-led businesses where commercial systems, leadership and execution capability need to mature quickly to support growth.
Well suited to fractional Sales Director, interim VP Sales, Head of Sales or commercial acceleration assignments, they bring a highly pragmatic and embedded approach. Their ability to combine board-level commercial thinking with direct prospecting, deal management and closing makes them particularly valuable for SMEs and SaaS businesses seeking measurable revenue improvement without a permanent senior hire.
Closed more than £1.7m in high-ticket subscription programme sales, averaging approximately £152k per quarter with a 40–50% conversion rate.
Built a sales function from scratch for a data analytics SaaS business post-investment, scaling the team to eight, opening UK, US and European markets and helping deliver 170% revenue growth in one year.
Secured 27 new SaaS customer logos launching into a new market, with deal values ranging from £20k to £180k.
Developed commercial go-to-market strategy, sales playbooks, demo frameworks, HubSpot CRM processes and early pipeline traction for an early-stage SaaS platform.
About the Candidate
This interim executive is a highly experienced sales leader and fractional commercial operator with a strong track record building and leading high-performing sales teams in B2B SaaS, professional services, recruitment and consulting-led businesses. They combine strategic sales leadership with hands-on execution, supporting founder-led and growth-stage organisations to clarify their go-to-market approach, strengthen pipeline visibility and improve conversion across complex, consultative sales cycles.
They are particularly effective in situations where businesses need senior commercial support without the cost or commitment of a full-time sales leader. Their expertise includes prospecting, discovery, proposal shaping, pricing, negotiation, closing, CRM implementation, sales playbook development, forecasting, pipeline governance and sales team coaching. Known for bringing structure, clarity and momentum, they work well with SMEs, SaaS businesses and owner-led organisations that need sharper sales execution and a more repeatable revenue engine.