Fractional Commercial Director / Interim CRO | SaaS Growth, GTM Strategy & Investor-Backed Scale-Up
This executive brings a strong blend of CEO-level leadership, commercial growth expertise and hands-on SaaS scale-up experience. Their career has focused on helping technology businesses define sharper propositions, build revenue engines and improve the connection between product, market and customer need. They are particularly strong in B2B businesses where the end-user journey matters and where customer success, onboarding, retention and commercial execution need to work together.
They have clear private equity and venture-backed experience, including board-level roles in PE- and VC-backed SaaS businesses, investor reporting, fundraising activity, full P&L ownership and investment readiness. Their work has included restructuring businesses for profitability, improving commercial performance, supporting founders through difficult growth phases and helping companies become more credible to investors, buyers and boards.
Well suited to fractional Commercial Director, interim CRO, CEO advisor or GTM leadership assignments, they bring strategic thinking, commercial pragmatism and strong emotional intelligence. Their ability to challenge founders constructively, simplify propositions and turn technology capability into market traction makes them particularly valuable for investor-backed SaaS and technology businesses looking to scale, reposition or prepare for funding.
As CEO of a VC-backed smart workspace SaaS business using AI and machine learning, held full P&L responsibility, led fundraising activity, transformed the proposition and go-to-market approach, restructured the team and improved overall business performance.
As CEO and Commercial Director of a PE-backed ecommerce personalisation SaaS business, grew annual turnover by 300%, moved the organisation from product-led to market-led and restructured the business for survival, growth and profitability.
As Commercial Director of an international audience engagement platform, led global commercial and customer success activity, built new market verticals and increased client annual order values by 10x.
Built commercial strategies and advisory frameworks for scaling SaaS and technology businesses, supporting sales strategy, governance, board reporting and investment preparation across proptech, fintech, healthtech and edtech environments.
About the Candidate
This interim executive is a commercially focused CEO, Commercial Director and Board Advisor with more than 20 years’ experience driving growth across SaaS, technology and B2B2C businesses. They specialise in helping start-up and scaling organisations refine propositions, build pipelines, improve conversion, enter new markets and create commercial structures capable of supporting sustainable growth. Their background spans AI, machine learning, proptech, edtech, fintech, healthtech and ecommerce personalisation, with repeated success turning product-led businesses into market-led, revenue-focused organisations.
They are particularly effective in situations where businesses have strong technology but lack commercial clarity, repeatable sales processes or investment-ready governance. Their expertise includes go-to-market strategy, proposition development, pricing, pipeline creation, customer success, board reporting, investor engagement, fundraising preparation and commercial leadership. Known for a values-led, direct and highly practical approach, they work well with founders, investors and boards that need constructive challenge, commercial discipline and hands-on support to accelerate growth.